Our customized analysis of top meeting presenters and published authors in any medical discipline helps our clients identify and validate who is shaping tomorrow's research and influencing the community-based physician through the spoken and written word. Based on our in-house tracking of more than 4,500 medical meetings annually, along with reviewing the published peer-review literature, we are able to identify the people of influence in all therapeutic areas. Our Opinion Leader Audit has helped our clients quantify and pinpoint exactly who are the most active key opinion leaders, who are the rising stars, and how often and for whom these leaders are presenting and publishing.
The Opinion Leader Audit is completely customized and can be delivered through an easy-to-use, electronic platform that allows clients to decide which parameters to combine and view.
According to past clients, the Opinion Leader Audit has saved time and money by clearly quantifying and identifying the most prolific thought leaders and/or "rising stars" in a therapeutic area, enabling better development of clinical trials and a deeper understanding of competitive activities.
The Opinion Leader Audit answers the key questions:
Which opinion leaders are active in a particular therapeutic area? Where are they presenting and publishing?
Which thought leaders are 'rising stars?' Who hasn't been active for an extended period?
What is the opinion leader 'noise level' for each competitor at worldwide medical meetings?
How can a company justify or challenge its selection of investigators for its clinical trials?
Opinion Leader Audit key facts:
It is based on a unique client brief that ensures coverage of the areas relevant to your specific intelligence needs.
It provides quantitative and qualitative analysis of thought leaders by drug, disease, discipline, and geography.
It can be customized based on the number and combination of parameters used to identify and examine thought leaders.
Special add-ons include relationship mapping, real-time tracking of the speaking/publishing activities of selected thought leaders, and primary market research for physician reactions to drugs, indications and treatment strategies.
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