The new Competitor Preview service from Medical Intelligence Solutions delivers competitive meeting abstracts and content in real time.
We deliver an easy to use, one point access, online platform centered on clinical findings that reveal what is being said at medical meetings and in the literature about your competitors and your own brands.
According to current and former marketing clients, the Competitor Preview has saved valuable time and provided fingertip access to competitive insights.
The Competitor Preview online service answers several key marketing questions, including:
What clinical findings are being released by competitors? Where are those data being released?
Which opinion leaders are speaking on behalf of your competitors? Where and how often are they speaking?
How much clinical-research activity is being reported for each competitor at medical meetings worldwide? How does that compare to your presented and published research?
How can a company underpin its own brand with stronger marketing messages?
Competitor Preview features:
Unique client brief created at project onset to ensure coverage of the areas relevant to specific clinical intelligence needs
Flexible sort-and-search tools permit a quick assessment of both the broad competitive environment and the narrow abstract findings related to a specific area of interest
Auto-email alerts can be set by clients to be triggered by the appearance of new findings in a particular area of interest
Interface capabilities allow users to comment on, label, segment, export, and share any selection of findings and make that comment accessible on- or off-line
Advance information about upcoming events of interest and associated meeting programs is part of the service
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